“Persuasion Science for Trial Lawyers places the tools of persuasion at your fingertips. John P. Blumberg has provided trial lawyers with a treasure trove of teachings.”

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In this must-have text for both new advocates and experienced trial attorneys, veteran trial lawyer John P. Blumberg shows the reader how persuasion science can lead to successful jury verdicts. Blumberg’s new methodology for approaching courtroom advocacy solves the mystery of what makes certain strategies successful, and why information is accepted or rejected by jurors. Persuasion Science for Trial Lawyers is presented in an easily understandable way, using examples of how to deploy winning tactics throughout every aspect of a trial. Blumberg expertly explains how decisions by juries can be affected by cognitive overload, mental shortcuts, and biases that cause some arguments to be dismissed. Trial lawyers who understand the science of persuasion will be able to avoid these pitfalls and gain a significant advantage over opponents.
John P. Blumberg is a trial lawyer and triple-board certified: as a trial lawyer by the National Board of Trial Advocacy, as a medical malpractice specialist by the American Board of Professional Liability Attorneys, and as a legal malpractice specialist by the State Bar of California, Board of Legal Specialization and the American Board of Professional Liability Attorneys. He has served on the Boards of Directors of trial lawyer organizations including the American Board of Trial Advocates (ABOTA), the American Board of Professional Liability Attorneys, and Consumer Attorneys Association of Los Angeles. Mr. Blumberg has published over forty articles on trial advocacy and law practice and has been actively involved in the training of trial lawyers for over forty years.

To view Mr. Blumberg’s resume, CLICK HERE.

Persuasion Science Summaries Blog

Pausing, Processing And Persuasion

I was reading an academic article about persuasion science. I paused when I got to the end of a sentence. I wasn’t sure I understood it. After thinking about it for a few seconds, I was sure I hadn’t understood it. (Academic articles are frequently laced with jargon that the authors assume the readers understand. The sentences tend to be long and are packed with information.)

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Standard Contract

Heuristics are common understandings, which are mental shortcuts that spare the brain from expending energy on the hard mental work of analyzing facts and information. Many heuristics are truisms that people have decided are correct, regardless of whether they actually are correct. For example, the description of “a standard contract.”

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Reality Isn’t Universal

In Persuasion Science for Trial Lawyers, I wrote about the research that explains how the brain decides whether to engage in critical thinking or jump to a conclusion based on prior experience, bias or stereotyping. I explored how we might be able to present facts to juries so that their brains would not refuse to consider them.

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Select below to read journal reviews of “Persuasion Science For Trial Lawyers”.

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Peer Reviews

Without doubt, the book Persuasion Science for Trial Lawyers should be a must read for all trial attorneys, whether they be novices or very experienced. Author John P. Blumberg, himself an experienced jury trial lawyer, breaks down the things that most influence trial jurors in reaching their verdict and does so in a very understandable way. The insights he presents as to how jurors have many preconceived mindsets and how to understand and deal with handling them in the presentation of your case is a most helpful tool for all of us to understand and put into practice."


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